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Drive looks at a pair of STI-ified Subaru Impreza RS Coupes

Among tuners, the legions of Subaru fans are hard to top, displaying all the fanaticism of English soccer fans and a dedication to their vehicles that borders on obsessive. These are compliments, by the way. In the latest video from Drive, Matt Farah takes a look at a pair of very special Imprezas - early Impreza 2.5RS Coupes that have had some serious heart transplants.
The first, a traditional blue model, sports the 2.5-liter, turbocharged flat-four from the 2004 WRX STI, which is good for around 300 horsepower. The other Impreza is a bit more hardcore - the engine is a 2.0-liter, turbocharged four-cylinder from the JDM WRX STI, which we suppose makes it more of an Impreza 2.0RS Coupe. Besides the different engines, both cars represent the unique ideas and style of their owners.
The 10-minute video explores this, digging into why people tune, and how it's a reflection of their own personal driving style and character. Take a look below for another fun vid from the team at Drive.

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru confirms performance concept, XV Crosstrek Hybrid for New York

Subaru has made quite a name for itself as automaker that caters to the outdoorsy, green-leaning set. Now it's stepping up to the plate for those customers - some might say "finally" stepping up - with its first-ever hybrid vehicle.
The Subaru XV Crosstrek Hybrid will make its official debut next week at the New York Auto Show. And although there are no details about it just yet, we do have one, typically muddy, picture of the literally and figuratively green car to show.
The XV Crosstrek Hybrid will use a Subaru-developed hybrid system paired to the automaker's Symmetrical All-Wheel Drive system. On the opposite end of the green scale, Subaru will also be showing off an "all-new performance concept car," which we can only hope is our first look at the next-generation WRX, or better still the WRX STI. Here's hoping.