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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Subaru facing class-action suit over excess oil use

A recently filed lawsuit in federal court against Subaru of America and its parent Fuji Heavy Industries claims that several recent models burn an excessive amount of oil. The case, which is seeking class-action status, covers examples of the 2011-2014 Forester, 2013 Legacy and 2013 Outback with the 2.5-liter four-cylinder engine and the 2012-2013 Impreza and 2013 XV Crosstrek with the 2.0-liter four-cylinder.
The suit alleges that Subaru knew about the excessive oil consumption but didn't fix the problem, according to USA Today. It contends that owners have to spend an unreasonable amount of money to keep these models topped up with Texas tea, and that the people represented wouldn't have bought the vehicle if they had known that this could happen.
As proof of Subaru's knowledge of excessive oil use, the lawsuit cites four technical service bulletins from the company telling dealers about the issue, although, that would seem to partially invalidate the claim that the automaker hasn't attempted to fix things. The case was filed on behalf of two men, one with a 2014 Forester and the other with a 2013 Outback. "Following an extensive investigation, we now look forward to litigating the case," said Matthew Schelkopf, an attorney for the plaintiffs, to USA Today.

2014 Subaru Forester priced from $21,995*

Subaru has officially announced that its all-new 2014 Forester will carry a base MSRP of $21,995 when it hits dealerships early this year, (*not including $895 in destination fees). This represents an increase of $700 over the outgoing 2013 model.
That new price will net buyers the base 2.5i model equipped with a six-speed manual transmission. Subaru will also sell the 2.5i engine in Premium, Limited and Touring trims, though the automaker has not released specific price points for those models. These models are powered by a 2.5-liter four-cylinder engine that produces 170 horsepower and 174 pound-feet of torque. Subaru says that with its standard all-wheel drive, the Forester 2.5i will be good for fuel economy numbers of 24/32 miles per gallon (city/highway) when equipped with the company's continuously variable transmission. Manual models see those numbers drop to 22/29 mpg.
The more powerful Forester 2.0XT will only be offered in Premium and Touring trims, starting at $27,995 (not including destination). These models are powered by a turbocharged 2.0-liter inline four, sending 250 hp and 258 lb-ft to all four wheels. Fuel economy doesn't suffer terribly with this more powerful engine, as only the CVT is offered. Subaru quotes figures of 23/28 mpg here.