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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru Legacy pitted against Roadkill project cars

There's an evergreen debate among auto enthusiasts about whether they would prefer to have the latest and greatest car of today or a certified classic from yesteryear. What if you had to further define that, though, and the choice was between a brand new 2015 Subaru Legacy or a turbocharged Datsun 240Z with a hatch that wouldn't close? Roadkill aimed to find out that and more in one of its best videos to date.
According to the hosts, Subaru came to them, handed over some money and challenged Roadkill's project cars against its latest Legacy. The result is every bit as good (or better) than any automotive-themed show you could find on television.
Things start simple with a figure-eight race in a rodeo arena with the Subaru taking on Roadkill's 1968 Ford Ranchero, originally built for ice racing. From there the Legacy races a 1968 Dodge Charger with no windows around and off-road rally stage. Finally, the Subie goes head-to-head against the Rotsun, the aforementioned turbocharged 240Z, through an abandoned neighborhood. Plus, there's a bonus drag race challenging them all.

Subaru reveals coupe-like 2015 Legacy Concept ahead of LA show

Subaru has pulled the covers off its 2015 Legacy Concept before the car's debut at the LA Auto Show next week. The sedan trades in its relatively staid styling for a more aggressive, coupe-like design that almost makes us forget about the rear doors from some angles. Overall, the Legacy looks beefier than your average Subaru, similar to the Ford Taurus.
The concept's character line stretches all the way back to a small trunk, which helps the car achieve its coupe-like appearance. But the front end makes the biggest impression, with "hawk-eye" headlamps and a gaping hexagonal grille with three horizontal slats. The taillights have a shape similar to the headlamps to "enhance the solidity of the overall design," Subaru says.
Custom paint called Ocean Silver Metallic adorns the concept, which sports 21-inch wheels under bulging wheel arches that Subaru says hints at the standard all-wheel-drive system (the BRZ is the only two-wheel-drive Subie).