2004 Toyota 4 Runner Sr5 on 2040-cars

Auto blog

Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Toyota promises Hybrid-R concept for Frankfurt

Toyota will be bringing a new concept car to the Frankfurt Motor Show next month. Dubbed Hybrid-R, Toyota says the concept will feature the same Toyota Hybrid System-Racing tech found in the automaker's latest endurance car, the TS030 Hybrid.
That car took second place at the 24 Hours of Le Mans, with a gas-powered, 3.4-liter, naturally aspirated V8 and a capacitor-based hybrid system. The result was 530 ponies from the engine and an extra 300 horsepower from the electric motor and batteries.
Toyota's press release came with but one image, a new Hybrid badge which is a far cry from the Hybrid Synergy Drive label found on the automaker's other offerings. There's really not much else to go on yet, but the news that Toyota is already adapting its racing tech for a concept bodes well for the future of exciting, hybridized offerings from the automaker. We'll be at Frankfurt live, and will be sure to bring you all the news on this new concept as it becomes available.

Toyota's refreshed Sai is a Lexus HS by any other name

Toyota first launched Lexus in the United States back in 1989, but it wasn't until 2005 that it brought the luxury marque home to roost. But don't think that Toyota didn't find a way of selling many of its premium models in the Japanese Domestic Market in the meantime. The Lexus LS was sold as the Toyota Celsion, the ES as the Vista and Camry Prominent, and the SC as the Soarer. (We could go on, but you get the point.)
These days Lexus sells in markets around the world, including Japan, but Toyota still spins off its own versions of Lexus models to sell domestically as well. Like the new Sai, for example. Sharing its platform, hybrid propulsion and much more with the Lexus HS (which you may remember as the world's first dedicated luxury hybrid until it was pulled from the market early last year), the Sai was introduced to Japan at the same time as the HS was rolled out around the world. Now nearly four years on the market, Toyota has given it a bit of a refresh.
Boasting a far more aggressive front end and a restyled rear, the revised Sai features LED headlights, 16-inch alloys and a higher-quality interior in which JDM buyers will find a new center console and trim, along with an optional 10-speaker infotainment system. Toyota also boasts that the new Sai is made of 20-percent Ecological Plastic and recycled resin.