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Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

Toyota expects hybrids will soon reach 20-percent sales volume globally

Hybrids have come quite a long way from their roots as dull, slow, boring ecomobiles. Today, Porsche sells three hybrid models, one of which is the amazing 918 Spyder. BMW will soon sell four, including a low-slung, two-seat sports car. Even Ferrari and McLaren, full-fledged hypercar manufacturers, are embracing the tech. And all of these cars are sold alongside the same sort of boring cars that popularized hybrids in the first place. According to Toyota Chairman Takeshi Uchiyamada, though, we should see an even bigger increase in the number of hybrid vehicles in the coming years.
"I foresee hybrid models pretty soon reaching 20 percent of global sales from about 13 percent to 14 percent now," Uchiyamada-san told Automotive News. Uchiyamada is the man behind the original Prius, which gives him some degree of authority on making predictions about hybrid adoption.
What's remarkable, though, is that the 20-percent figure doesn't include plug-in hybrids, just gas- and diesel-electric models. "Suppliers need higher volumes to slash costs of components specific to plug-in models, including batteries that should be bigger and more capable than the ones used in traditional hybrids," Uchiyamada told AN.

2015 Toyota Tundra TRD Pro priced from $41,285*

Just a few weeks after announcing pricing for the first two members of its TRD Pro Series, Toyota has finally dropped the final pricing details on its new Tundra TRD Pro. Like the Tacoma TRD Pro, the Tundra will be available in two different body styles, with a more affordable Double Cab and a roomier Crew Cab.
Prices start at $41,285 for the former and $43,900 for the latter - not counting a hefty $1,100 destination charge - effectively slotting Toyota's off-road-ready model between the $41,730, Double Cab Limited and $46,465, Crew Cab-only 1794 Edition trucks.
As we've covered previously, the TRD Pro models come with a raft of off-road gear that should help combat just about any terrain a driver may stumble across. TRD-tuned Bilstein shocks and TRD-tuned front springs add two inches to the big truck's ride height while the black, 18-inch TRD wheels and available Inferno Orange paint add a bit of visual sass. A new TRD dual exhaust system is also standard, which can confirm sounds great (review coming soon!).