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Toyota demos its TRD Pro Series line [w/video]

With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year's Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner, Tacoma and Tundra, all with added rough-road gear and amped-up looks.
The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn't mean they're all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as "Taco Supreme" in the Toyota press release), and an inch-and-a-half rise for the 4Runner.
We detailed all of the changes to the Pro Series vehicles in our original announcement post, and you'll also find more granularity of information in the Toyota press release below. Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor.

Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Toyota confirms i-Road electric trike for production

The wacky, three-wheeled Toyota i-Road we saw in Geneva earlier this year will be heading to production. But before you run down to your local Toyota dealer looking for one of these all-electric "personal mobility" vehicles, chances are, you'll never actually see one unless you visit Japan.
Announced at the Combined Exhibition of Advanced Technologies (CEATEC) expo last week, Toyota said that the i-Road would be used as a part of the Ha:Mo car-sharing system in Japan. Weighing in at around 661 pounds, with a 28-mile-per-hour top speed and a two-passenger seating arrangement, the i-Road seems more like a fully enclosed scooter than a car, but it does offer a 30-mile driving range and has a nifty articulating front suspension that leans into corners. As for Ha:Mo, Toyota says that the number of cars in the program will increase from 10 prior to October 1 to 100 by the middle of this month, and the number of stations will almost double from 13 up to 21. Toyota has more details about the car and Ha:Mo in the press release posted below.