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General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

A few pre-race notes and a lot of photos from the 24 Hours of Le Mans

The 82nd running of the 24 Hours of Le Mans is on.
Audi has won 12 of the last 15 events, the scion of Auto Union is trying to make it 13 this year. To do so, it will have to overcome a situation faced only three other times during its dominance of La Sarthe: underdog status. Toyota has won the first two races of the year and claimed pole for this race, the rumor being that this year it's Toyota's race to lose.
And then there's Porsche. It's been 16 years since the Stuttgart brand raced on the top rung at Le Mans, three years years since it announced its return, just a year since it acquired Mark Webber in a signing that wasn't subtle and a few months since we got eyes on the 919 Hybrid.

Toyota GT86 CS-R3 rally car presages for-sale customer racecar

Rallying may enjoy a very strong association with all-wheel drive, but it wasn't so long ago that the World Rally Championship was populated by cars that slipped and slid across gravel and tarmac using rear-wheel drive. One of those was the Toyota Celica. While the little Celica eventually joined the gravel-spewing masses with an all-wheel-drive rally car, Toyota is returning to its rear-drive rally roots with a modified version of the critically acclaimed GT86.
Called the CS-R3, the new model boasts all the necessary changes to turn the diminutive twin of the Scion FR-S and Subaru BRZ into a car capable of tackling the tough, twisting paths that are so routinely conquered by the world's rally cars. That means, of course, the CS-R3 has gotten a power bump.
Expected output sits between 240 and 250 horsepower, thanks to a new racing exhaust and manifold, as well as other changes. The ECU has been replaced with an item a bit more suited to racing, while the compression ratio has also been adjusted to boost the output.