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2013 Toyota RAV4

A Nicer View Than Ever Of Middle Of The Road
When we had our first shot behind the wheel of the 2013 Toyota RAV4, the overall judgment from Managing Editor Jeremy Korzeniewski could be summed up in a sentence along the lines of, "Eh, not bad." The truth is that the compact crossover segment, now filled with not-so-compact offerings, is as cutthroat as any in the industry these days. When a heavyweight player like the RAV4 comes to market with a new generation, it is not at liberty to start from a clean sheet, lest it throw cold water on a vehicle that sells tens of thousands of units globally every month. Like De La Soul says, "Stakes is high."
If the choices in the marketplace were still largely limited to the Honda CR-V, as was the case when this market niche was green, the Toyota offering might actually seem like the exciting choice. But with new players offering better dynamic thrills (Mazda CX-5), cool turbo motors and fancy technology (Ford Escape), or even crunchy cred (Subaru Forester), the small crossover shopper is really spoiled for choice in 2013.

Toyota again claims Corolla outsold Focus worldwide

Toyota isn't convinced the Ford Focus was the best-selling nameplate globally last year. Bloomberg reports that for the second time in seven months, both Toyota and Ford are laying claim to the title. Ford cites R.L. Polk & Co. data that says the automaker moved some 1.02 million Focus models in 2012 compared to just 872,774 Toyota Corolla units. But Toyota says the actual figure is closer to 1.16 million Corolla models.
Last year, Ford said it took the sales crown through the fist half of 2012 based on information from IHS Automotive, but Toyota pointed out those numbers left out models like the Corolla-based Matrix and Auris, as well as the Corolla Fielder and Scion xB-based Corolla Rumion. Whether or not Toyota's belief that all these cars should be counted in the Corolla bucket is accurate or not is seemingly up for debate... as is the question of why it matters so much to both parties.
This time around, Ford is holding the line that the Focus is the "best-selling nameplate," with Erich Merkle, a US sales analyst with Ford saying the company's figure is, "a pure number that is verified by a third party." Toyota, meanwhile, has requested clarification from Polk.

2014 Toyota Tundra gets five grades priced from $25,920*

Toyota has announced pricing details for its refreshed 2014 Tundra, with the fullsize pickup offered in five grades. Naturally, that doesn't include the buyer's choice of three cab styles, the option of two- or four-wheel drive, and a choice of a 4.0-liter V6 base engine or 4.6-liter and 5.7-liter V8s.
The base SR starts at $25,920, while the volume SR5 model starts at $29,465. Toyota notes that all SR5s ordered with the big V8 hold the line on pricing from 2013 while including a further $650 in standard equipment. The first of three high-end trims, Limited, starts at $36,940, while the Platinum and 1794 Edition both start at $44,270, with all prices subject to a $995 destination charge. Also noteworthy on the cost-savings front, Limited CrewMax 4x4 models are priced $2,000 less than their 2013 equivalents, (4x2 buyers save $1,900).
As is typical for a model as as customizable as a pickup, Toyota's pricing structure is far from simple. Adding the 5.7-liter V8 at one trim level can cost several hundred dollars more or less than another trim level - the same goes for adding four-wheel drive. So, rather than break out the Enigma Machine to try and decipher what options cost what on which trim, we've just rolled the whole pricing chart in. Scroll down for a look, including Toyota's full press release, and then check out our recent First Drive feature of the truck.