2008 Toyota Tundra Sr5 Double Cab Pickup 4-door 5.7l on 2040-cars

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Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video]

Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the '70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ, Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp.
Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque.
The stage one kit is available now, and stages two and three go on sale later this summer, according to its website. Autoblog contacted Cosworth for pricing information for the kits. We will update this story, if we hear back. The company also released a video showing off the exhaust upgrades. Scroll down to watch it and read the full release, below.

J.D. Power study sees new car dependability problems increase for first time since 1998

For the first time since 1998, J.D. Power and Associates says its data shows that the average number of problems per 100 cars has increased. The finding is the result of the firm's much-touted annual Vehicle Dependability Study, which charts incidents of problems in new vehicle purchases over three years from 41,000 respondents.
Looking at first-owner cars from the 2011 model year, the study found an average of 133 problems per 100 cars (PP100, for short), up 6 percent from 126 PP100 in last year's study, which covered 2010 model-year vehicles. Disturbingly, the bulk of the increase is being attributed to engine and transmission problems, with a 6 PP100 boost.
Interestingly, JDP notes that "the decline in quality is particularly acute for vehicles with four-cylinder engines, where problem levels increase by nearly 10 PP100." Its findings also noticed that large diesel engines also tended to be more problematic than most five- and six-cylinder engines.

Toyota's Psy-style Waku-Doki ad inherits Japan's bizarre ad crown

A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening.
Let's face it: My people are weird.
I'm half-Japanese and take suitable pride in my Asian roots, but even I can't figure out what's been slipped into the water coolers of the country's ad agencies much of the time - or the nation at large, for that matter. From Japan's ubiquitous obsession with all things adorable (kawaii) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it's clear there's a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap, snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan's most bizarre car-related ads and see if you can't find the thread that runs between them. Is it just that something's being lost in translation? Have your say in Comments.