2001 Volkswagen Jetta Tdi Sedan 4-door 1.9l on 2040-cars

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Happy 60th to the VW Karmann Ghia

Volkswagen's product portfolio may be as extensive these days as any other carmaker in the business. But if you still think of the original Beetle as synonymous with the brand, that's probably because a) you're old and b) the Beetle was the company's only product until the mid-50s.
Sixty years ago Wilhelm Karmann (founder of the eponymous coachbuilder) was in Paris for the auto salon and met up with Luigi Segre and his team from Carrozzeria Ghia who showed him what was essentially a "Beetle in a sports coat." A month later they showed it to Volkswagen chief Heinrich Nordhoff who, setting aside his conservative tastes, approved it for production. And so the Volkswagen Karmann Ghia was born, giving the German marque a second product line. It still used Beetle mechanicals and was built at the same Karmann factory in Onsabrück that was already assembling the Beetle Cabriolet.
It took another couple of years to put the design into production, but from 1955 to 1974, Volkswagen and Karmann built 362,601 coupes and 80,881 of the subsequent convertible that arrived in 1957. Today the Onsabrück factory is part of the VW Group, handling production of the Golf Cabriolet, XL1 and Porsche Boxster and Cayman, and with that original Karmann Ghia prototype as part of its factory collection.

VW budget sub-brand stuck in limbo over VW standards, costs

Reports in October 2012 claimed Volkswagen had begun investigating the creation of its own budget brand. This came after having failed to purchase Malaysian car company Proton or produce a meaningful partnership with Suzuki, and after watching Renault-Nissan make piles of euro on Dacia and plot the return of Datsun.
For VW, more important than the question of what to call it was how to build it profitably and in a way that didn't damage the VW brand. According to a report in Autocar, a satisfactory answer still hasn't been found. The hurdle is how to hit "'necessary' quality and safety levels" at the price points needed to make the venture worthwhile. At the time of the 2012 report, German outlet Der Spiegel said VW was trying to get prices down to 6,000 to 8,000 euro ($7,784 to $10,379 US), about two thousand to four thousand euro under the price of the VW Up and in line with the cost of a 6,790-euro Dacia Sandero in Germany.
In March 2013, VW announced, "We want to bring a true budget car to the market in China in the foreseeable future," the most concrete move in that direction after years of planning to make a decision. Working with local Chinese maker FAW, it was predicted that the vehicle in question would appear around 2016, but as of November last year a final vote on it needed to wait until this year because "We are still working on the cost side" and profit possibilities for a car that "has to be durable, it has to be precise, it has to be safe."

Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.