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Auto blog
UK auto magazine says this is the best car commercial of all time [w/videos]
Thu, 20 Dec 2012There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.
Skoda unveils Volkswagen Up!-based Citigo
Tue, 27 Sep 2011This is the all-new Skoda Citigo, and if you're thinking that it looks rather familiar, that's because its Volkswagen-badged kin recently debuted at the 2011 Frankfurt Motor Show. That's right, the long-rumored Skoda version of Volkswagen's new Up! city car has finally arrived.
Buyers will have a choice of two 1.0-liter three-cylinder engines - one with 59 horsepower, the other with a 74 hp and a blistering 106 mph top speed - both mated to a five-speed manual transmission. Powerful they are not, but these three-bangers should prove to be extremely efficient, with Skoda quoting fuel economy numbers of 62.8 and 60.1 miles per gallon, respectively (on the European cycle).
Being a Skoda, the Citigo will go on sale in its home market of the Czech Republic this fall, with the rest of Europe getting the car next summer. Follow the jump for Skoda's official release.
VW redoes A-ha's 'Take On Me' music video
Wed, 18 Sep 2013Volkswagen has been responsible for its fair share of witty, clever commercials. "Tiny Vader" might be the most popular, but somehow, we think this newest spot will find a big audience. VW delivers not so much a cover, but a reimagining, of 1980s Norwegian pop band A-ha's famous music video for "Take On Me."
The original opens with an animated motorcycle race, which is revealed to be part of a comic book. VW's version replaces the motorcycle with a Passat, which strikes us as an oddly sober choice when there are cars like the GTI and Beetle in VW's portfolio. But never mind that - take a look down below for the entire 46-second spot. For reference, we've also included the original music video. And if you aren't a fan of the musical stylings of A-ha, just think, VW's choice of 1980s music could have been much worse.