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Volvo building new AstaZero safety proving ground in Sweden

Volvo is an automaker committed to vehicle safety, setting an ambitious target for itself: by 2020, the Swedish automaker envisions that no one will be killed or seriously injured in one of its cars. In order to achieve that goal, Volvo has announced a new proving ground designed specifically to test safety solutions.
Called AstaZero, the new facility near the company's headquarters in Gothenburg, Sweden, is the result of a $70 million investment. It will cover some 500 acres, with over 60 acres of pavement, four city blocks and three and a half miles of highway. The Active Safety Test Area (the ASTA in AstaZero) will enable Volvo and its partners (including Scania trucks as well as government bodies and university development programs) to simulate city streets, highways, rural roads, roundabouts, T-junctions and more, combining traffic from cars, pedestrians, bicycles, motorcycles, buses, trucks and even animals in order to account for all manner of potential hazards.
The facility will enable Volvo to test active safety systems and autonomous vehicle operations, and even allow robots to test its prototypes in an adaptive environment that aims to be more flexible than existing proving grounds. Read more about Volvo's commitment to safety in the press release below.

Scratch that new crossover, Volvo teases ad campaign for XC60

If we were to paraphrase the opening lines of Kenneth Graeme's Wind in the Willows for our own purposes, we'd write, "Have you heard about Volvo? They never planned a new crossover at all. It was all a horrid low trick of theirs...." To be fair, though, we can't blame them for our own presumption. When the Swedish car company created a site called LeaveTheWorldBehind.com and teased a couple of videos for some kind of collaboration with Swedish House Mafia, we thought the crossover in one of the teasers pointed to a new vehicle on the way.
Turns out that's not the case. It really is 'just' a collaboration with the band on a music video for Swedish artist Lune's cover of their 2009 song, Leave the World Behind.
But there are Volvos in it, and you can watch it below and hear original song alongside. We've also included the press release with more details on why it all came together, and a behind-the-scenes video on the collabo. To paraphrase Forrest Gump, "That's all we have to say about that."

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.