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Volvo eying return to 100k US sales to ensure dealer profitability

Struggling Volvo may be on a verge of a renaissance thanks to the forthcoming completion of its lauded concept car trilogy, new Drive-E engine family and much-discussed SPA modular platform. Its nascent renewal is mostly being financed by $11-billion in funding from its Chinese parent company, Geely, and if it all goes right, Volvo hopes to sell 100,000 cars a year in the States by 2016. That milestone is vital, because it would ensure Volvo's US dealer network is profitable, according to Volvo CEO Håkan Samuelsson.
In a new Ward's Auto story, Samuelsson notes that his company is launching a slate of fresh products in the coming years, including the new-to-the-US V60 wagon and mid-cycle updates for its S60 sedan and XC60 crossover. But the most important new vehicle will be the recently spied XC90 that is expected to be unveiled just before the end of this year. Samuelsson is also looking at future vehicles for the US, including replacements for the S80 and V70. The V40 is also planned for the US, but not until the next generation, according to the Volvo CEO.
Of course, it's going to take a lot to reach 100,000 US sales in three years. Volvo sold just 61,233 units here in 2013, and according to WardsAuto, Volvo hasn't sold 100,000 cars in the US since 2007. To reach its goal, Volvo's stateside business will need to grow sales by about 40 percent.

Volvo launches XC90 configurator site

In many ways the 2016 Volvo XC90 defines the future of the Swedish brand. The SUV is the introduction of the company's Scalable Product Architecture modular platform that should underpin most of its future models. It's also the first big chance to see whether consumers accept a model like this that's only available with four-cylinder power, granted a mill that is both turbocharged and supercharged. The configurator for this Swedish hopeful is just hitting the Web giving customers a chance to see what they think.
The only available powertrain on the XC90 at the moment is the 2.0-liter Drive-E with 316 horsepower and 295 pound-feet of torque, an eight-speed automatic transmission and all-wheel drive. The base price starts at $48,900, plus $925 for destination, but that number can balloon quite quickly. Upgrading to the R-Design package tacks on $4,000 or the even plusher Inscription package adds $5,600.
Furthermore, there are several option packages to add some extra tech and comfort to the SUV. The Vision Package with a backup cam is an extra $1,600, two versions of the Climate package to keep occupants warm come to $1,050 and $1,950, respectively, and the Convenience Package that includes adaptive cruise control adds $2,000. Depending on trim, there are up to 13 colors available in an attractive variety, although all but two add $550 to the price. There are also a wide variety of leather upholsteries to choose from.

New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.