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Volvo brings a whole new 2014 showroom for Geneva's approval

Sometimes it takes smaller automakers a bit longer than the industry average to rotate and freshen their product lineups. Volvo has taken a big swing for the 2014 model year in that regard, and has brought along a full product portfolio of new cars.
In the main, this means that the Swedish brand has fast-tracked facelifts for its already-attractive assemblage of sedans, wagons and crossovers. Volvo mainstays S60 and S80 have both gotten appearance modifications to freshen them for dealer lots, as well as added features inside the car. We're particularly happy to report that the spirited "60 cluster" models - S60, V60, XC60 - can now be had with optional paddle shifters on new, three-spoke steering wheels.
Below you'll find a whole bunch of image galleries of the revised Volvos, live and in person from the show floor in Geneva. For a bit more background on the Volvo updates, feel free to read our original announcement of the news or scroll down to catch the press release.

Geely targeting US market in 2016 with help from Volvo

Following reports that it'd team up with corporate sibling Volvo on a Chinese-market car comes a report from Bloomberg that Geely would reattempt its entry into the US market. The Chinese brand had a display at the 2006 North American International Auto Show, but has been absent from the US scene ever since.
The Geely branded cars will be jointly developed with Volvo, and bank on the Swedish manufacturers reputation for safety and reliability. Geely's CEO, Gui Shengyue, explained, "Our acquisition of Volvo enhanced our image and overseas consumers are seeing us as an international company." This represents a change in rhetoric for the brand, after Geely Chairman Li Shufu hamstrung the idea of a closer pairing, citing fears that an association would harm Volvo's reputation. The news of projects between Geely and Volvo first broke last week, although it's unclear if the cars that end up coming to the US will be the same as those being sold in China.
As we reported last week, Geely is already aiming to be the biggest brand in the Chinese domestic market. With this move to the US market, it's also attempting to overtake Chery as China's largest automotive exporter. According to the Bloomberg report, Geely has already moved 180,000 units overseas, which is extremely close to the 184,800 vehicles sold by Chery in 2012. By 2018, Geely anticipates that 60 percent of its sales will be occur outside of the PRC.

Watch Polestar talk about the development of its super S60

Polestar is getting ready to deliver its first production car, the Volvo S60 Polestar. Letting the S60 stretch its legs, Polestar Racing driver Robert Dahlgren took the blue sedan from Barcelona, Spain to Jokkmokk, Sweden - stopping for wet-weather testing in Germany along the way.
Dahlgren narrates the journey of the "pilot project" that has 350 horsepower and around 368 pound-feet of torque, and will perhaps be the first in an era of hardcore Volvo production cars. It will go on sale in Australia this Summer, with other markets "under investigation." While we non-Aussies wait with fingers crossed, there's a video below to enjoy.