2001 Volvo S40 Base Sedan 4-door 1.9l on 2040-cars

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Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Volvo PV444 turns 70

Volvo has made all manner of vehicles over the course of its long history, including coupes, convertibles, hatchbacks, sedans, wagons and SUVs. But the vehicle that started it all was the PV444.
Or rather, we should say, the PV444 is what re-started it all. Because while it wasn't Volvo's first model, it was the first one it produced after the war. Monday, September 1, will mark 70 years since the PV444 first debuted at the Royal Tennis Hall in Stockholm pictured above, where the company received 148,437 visitors.
That presentation there took place shortly before the end of World War II when the vehicle wasn't even finished yet. A team of 40 engineers and designers were still fine-tuning the final version, but were eager to show the public what it would start building after the last bullet was fired and peace would return to Europe.

See Volvo's integration of Apple CarPlay in action

Apple unveiled its new CarPlay touchscreen infotainment system earlier today, and Volvo has just released a video showing the system in action. The Cupertino tech giant is expected to announce partnerships with Ferrari and Mercedes-Benz to license CarPlay, as well, at the 2014 Geneva Motor Show and will be working with even more manufacturers in the future.
The system pairs the driver's iPhone with the car's infotainment system and seamlessly allows them use the smart phone's functions and, at least in Volvo's demonstration, the car's climate control and seat heating systems. According to the video, the new system will be available "in the coming generation Volvo cars," which likely means the upcoming, next-generation Volvo XC90.
However, the system will not work universally. Apple will add functionality through an update to iOS 7 in the future for the iPhone 5, 5C and 5S. At launch other devices won't be supported. Scroll down to watch CarPlay work. We are expecting more details to emerge on the new infotainment system when the Swiss show opens tomorrow.