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New Volvo ad remembers the joy of rear-facing jump seats

With the rise in popularity of first the minivan and later the crossover as the default family vehicle, there have been about 20 years of children who have missed out on the joy of rear-facing jump seats in station wagons. It means kids today don't know the pleasure to be found in making faces or lewd gestures at other drivers while their parents can't see. Plus, they don't know the slightly nauseous feeling of watching the world pass by in reverse. However, a group of filmmakers look back with nostalgia at this increasingly uncommon automotive feature in a new ad for the 2015 Volvo V60.
As part of its sponsorship of the National Film Festival for Talented Youth, Volvo commissions a team each year to create an advertisement to be shown during the festival. This year's shows how the company's buyers have gone from riding in the back to driving the brand's cars. Scroll down to check out the charming ad, along with some wistful looks at classic Volvo wagons, before the jump seat is forgotten.

Volvo won't go after S-Class, 7 Series market

Volvo vice president of powertrain engineering, Derek Crabb, recently said that the Swedish automaker is developing smaller and smarter powertrain options that will "turn V8s into dinosaurs" - a statement that could have been our first indication that Volvo is no longer looking to create a luxury flagship sedan to take on German land yachts like the Mercedes-Benz S-Class, Audi A8 and BMW 7 Series. Now Automotive News seems to be backing this up after speaking with CEO Hakan Samuelsson, who said that a big sedan wouldn't fit the brand's green image and, more importantly, might not even be a car that its customers would even consider.
Rather than trying to compete in a small, established market against rear-drive, 12-cylinder sedans, Volvo is looking at the emerging, higher-volume premium small car segment to take on its German rivals with the all-new Volvo V40 (shown above). Not wanting to abandon the big-vehicle segment altogether, a next-generation XC90 is due out within the next couple years (and was spotted in some recent spy shots), and it will ride on the new Scalable Platform Architecture (SPA), which will be shared with the new S80 according to the AN article.

Watch Volvo's V8 Supercar drivers play with the Polestar S60 in the Arctic

The Volvo S60 Polestar may not seem like a natural fit for the V8 Supercars series that runs throughout Australia, New Zealand and Tasmania. After all, the all-wheel-drive production-spec car isn't even available with a V8. But the rear-wheel-drive racing version has acquitted itself well in the early races of the season, even scoring an overall win at a race in Melbourne. Currently at seventh place in the championship, the S60 the most successful car that isn't a Holden or Ford.
To celebrate its burgeoning success, Volvo sent its V8 Supercars drivers Robert Dahlgren and Scott McLaughlin to home base in Sweden to have some fun driving in the snow and to visit Polestar headquarters. The two of them do some big power slides on an icy lake and then taker a deeper look into the company's performance division. Scroll down to watch the video full of sliding Swedish sedans.