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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW 4 Series Gran Coupe spotted wearing minimal camo, M Sport pack

The new BMW 4 Series is essentially the coupe version of the latest 3 Series. So it would stand to reason that the four-door version of the 4 Series, in turn, would be the 3 Series - right? Well, yes and no.
Just as BMW offers both a 5 Series sedan and a four-door version of the 6 Series called the Gran Coupe, so, too, will its 4-Series family expand. So following the release of the new 4 Series Convertible, here we have the latest batch of spy shots showing the upcoming 4 Series Gran Coupe - which in turn should not be confused with the hunchbacked 3 Series Gran Turismo, which is more of a sporty wagon than a four-door coupe.
The nearly ready test vehicle pictured here is wearing only minimal camouflage to hide some last few details, but also appears to be wearing the M Sport package that will bridge the gap (at least, visually speaking) between the base models and the M4 Gran Coupe that is all but certain to follow.

Alex Zanardi back in the driver's seat with BMW

If there's ever been an inspirational story in the pantheon of motor racing history, surely it's that of Alessandro Zanardi. The Italian driver worked his way up the motor racing ladder, making it into Formula One and winning two CART championships for Chip Ganassi Racing back before the series re-merged into IndyCars. Tragedy struck in 2001 when he lost both his legs in a crash at the Lausitzring in Germany, but rather than accept his fate, Alex pushed on. Fitted with prosthetic limbs, he learned to drive a racing car with hand controls and got back in the driver's seat.
Zanardi drove for BMW in the European Touring Car Championship and then in the World Touring Car Championship that replaced it, landing on the podium several times despite his physical disadvantage. He left racing in 2009 to train for the Paralympics, winning two gold medals in London, but Alex apparently couldn't shake the racing bug. BMW modified one of its M3 DTM racers with hand controls for him to test later that year. And now he's returning to motor racing full time.
BMW has just announced that Zanardi will be driving a Z4 GT3 in the Blancpain Sprint Series, the successor to the FIA GT Series and short-distance counterpart to the Blancpain Endurance Series. The car has been modified with the hand controls the Bavarian automaker's racing department fitted to the aforementioned M3 DTM and will be fielded by the ROAL Motorsport team with which Alex challenged for the European Touring Car Championship last decade.