2005 Bmw 330ci Base Coupe 2-door 3.0l on 2040-cars

Auto blog

The importance of Angel Eyes, Ventiports and four round taillights

Just the other day, we told you about how Lincoln isn't really a luxury brand, according to Ford's head design man, J Mays. His argument was that Lincoln lacked the unique DNA to differentiate it from the rest of the market, although the arrival of the MKZ is beginning to change that. Now, we have this video from Autoline Detroit, where Jim Hall, an analyst for 2953 Analytics who was quoted in yesterday's Lincoln story, explains the influence of certain styling cues and how they impact the brands.
Using BMW (Angel Eyes) and Buick (Ventiports) as examples for small, simple touches that serve to distinguish the brand's vehicles on the road, Hall then points out how changing trademark styling features, as Chevrolet has done on the new Corvette Stingray, can hurt the vehicle's public perception. Take a look at the full video below for an interesting dive into what these styling features mean to their individual brands.

BMW unleases new M4 as MotoGP safety car

BMW has some considerable racing prowess to crow about, and draws on those credentials to create models like the new M4. But it's not about to rest on the laurels it's won at the end of innumerable races past and present. Mere months after the release of its latest performance coupe, BMW has already revealed a new M4 touring car for the DTM series, and has now unveiled its new M4 safety car for the MotoGP motorcycle championship.
Revealed on the BMW M Facebook page and set to debut at the front of the grid at the season opener in Qatar a couple weeks from now, the new M4 safety car is just the latest in a long string of official vehicles it has provided to the MotoGP series. Previous examples have included everything from the 1M Coupe to the M6 and the X6 M.
Like its predecessors, the M4 safety car features emergency lighting, special equipment and of course BMW's trademark white livery with red, navy and light blue stripes that, in this arrangement, give the new Williams Martini Racing livery a run for its money. Logos promote the BMW M Performance Parts you can buy to bring your own Bimmer up to spec, which on this car isn't likely have changed much from stock.

2014 BMW i3

We can only imagine the challenges BMW is going to have explaining the i3 electric vehicle to the world. It's got a new powertain (all-electric, with optional range extender), a new production method (carbon fiber reinforced plastic!), a new brand (the 'i' line) and a new vehicle type (it's a city car). Despite everything that's different, BMW is still trying to talk about the i3 as if it fits in with the rest of the company's vehicles. But it doesn't. Not really. And that's going to make the marketing and salespeoples' jobs quite difficult.
Which is a shame, really, since the i3 is amazing. If it didn't carry the BMW 'heritage' baggage, people would be falling over each other to sing its praises. This is one of the smoothest, roomiest and slickest electric vehicles we've ever driven, with a lot of hidden surprises. It is a wonderful city car, and well designed for the car-sharing, emissions-aware drivers of the near future. But since the i3 carries the BMW name, everyone we ran into while cruising the narrow streets of and flat countryside around Amsterdam in a Euro-spec i3 recently wanted to know one thing: is it "a BMW" as well as being an electric car? During one photo shoot, a police car pulled up next to us, totally stopping traffic. While my co-driver and I instantly thought we were going to be asked to move, the officer simply wanted to know what the scoop was about all the i3s he had seen that day. Oh, and does it drive like a BMW?
We'll answer that question in detail below. The most important thing to remember is that the BMW i3 comes from the new "i" sub-brand within BMW. Like Mini, the i line really is a different beast, despite the roundel's presence. So, what makes a BMW a BMW? The answer is as easy as ABC. Or, in this case, as simple as Bayerische Motoren Werke, or Bavarian Motor Works.