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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW Vision Future Luxury arrives in Beijing dressed to the nines

Almost two weeks ago, we reported that BMW may be bringing a concept to the 2014 Beijing Motor Show that could herald a flagship 9 Series model that would be better suited to do battle with the tip-top of the Mercedes-Benz S-Class range than the current 7 Series. Well, here it is. This is the Vision Future Luxury Concept, and straight away, it looks suited to the role of ultra-luxury flagship.
In our original story, we reported that the Beijing concept would wear styling similar to the Pininfarina Gran Lusso Coupe that was shown in Villa d'Este nearly a year ago. Unlike that car, the Vision Future Luxury sports four doors, although its roofline plunges aggressively enough for it to be considered a four-door coupe. That doesn't mean it will compromise on rear-seat space, however. Judging by the length of the rear doors alone, this is a very large vehicle.
Its styling, though, is, as we reported, quite familiar. We can see the evolution of the Concours' concept's styling, with a narrower grille that still leads up into the hood. The thin headlights use BMW's Laserlight technology while retaining a shape similar to the Gran Lusso, and the lower intake is dominated by a carbon-fiber air deflector on both ends. BMW's Air Breather system can be found behind the front wheels, adding an accent along the lower portion of the doors. In back, organic LED lighting is used for the super-slim taillights.

2014 BMW i3

A Purer Than Ever Sort Of Driving Pleasure
This all started back in 2007 when the megacity urbanization trend hit full stride and BMW began brainstorming the 2020 future of mobility. The product was thus originally called the BMW MegaCity vehicle. Then the 'i' division of BMW was officially born in 2011, and we have since been exposed to various "leaked" images and official prototype unveilings of both this i3 and the i8 eco sports car. The latter (called i12 in the halls of Munich) was originally called the Concept Vision Efficient Dynamics and presented as a diesel-hybrid.
The time is now upon us for the market launch of the plug-in i3 (called i01 internally). The wider motoring public already has its opinions and BMW is listening to all of them, so there's a bundle of nerves around these limited drives of the i3 for a select few members of the media, Autoblog included. We came to an airfield outside of Munich and were handed an i3 test car to drive around a set course filled with blue- and white-striped cones. BMW tech experts were everywhere and some of the discussions around the various technical displays even got a little heated.