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Bentley officially returns to racing at Gulf 12hr

For a company with a tendency to name its cars after parts of the Circuit de la Sarthe like Arnage and Mulsanne, Bentley sure has been gone from endurance sportscar racing for a long time. It famously won the 24 Hours of Le Mans five times in the 1920s, but didn't come back until 68 years later to win again in 2003. That was the last time Bentley competed on the world stage... until now.
Bentley first revealed its rekindled racing ambitions with the Continental GT3 at the 2012 Paris Motor Show. The car would be developed for privateer racers, and that's all led up to this point. Team M-Sport, which you may know better for having run Ford's World Rally Championship team, was charged with developing the car, and it entered the new racecar this past weekend in the Gulf 12 Hours in Abu Dhabi. There, on the Yas Marina Circuit in the United Arab Emirates, the Continental GT3 diced it with GT3 versions of the likes of the Ferrari 458, Mercedes-Benz SLS AMG and McLaren 12C.
So how did it fare on its first time out? Well the race is split into two six-hour sessions, and the Conti finished third in the first heat (behind the AF Corse Ferrari and Black Falcon Benz) and fourth in the second (just edged out by another 458 entered by Kessel Racing). Not a bad outcome for Bentley's first race in a decade. And the Abu Dhabi race was essentially a dress rehearsal for next season when the Continental GT3 will be entered in the full 2014 Blancpain Endurance Series.

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley CEO says Mulsanne Convertible isn't going to happen [w/poll]

Bentley and Rolls-Royce may be as direct as competitors get, but that doesn't mean they go head-to-head on every model. Bentley is arguably more focused on its Continental line, with the pricier Mulsanne branching off of it. Rolls-Royce, meanwhile, only recently expanded (relatively) down-market with the Wraith and the Ghost on which it's based. For Rolls, it's long been about the Phantom and its coupe and convertible variants. And Bentley doesn't pose much of a challenge in that stratospheric segment.
Crewe discontinued the old Arnage-based Brooklands coupe and Azure convertible in 2009 and 2011, respectively, and hasn't rolled out a successor for either in the few years since. The high-end British automaker revealed a conceptual convertible based on the Mulsanne at Pebble Beach Concours last year and was said to be moving ahead with production plans, but the latest intel suggests that Bentley has taken it off the development table.
This according to Car and Driver, which spoke with Bentley's new chief exec Wolfgang Schreiber at the Frankfurt Motor Show. According to Schreiber, there just isn't enough demand worldwide to justify the development costs - even if it is based on the existing flagship sedan. Apparently Bentley has evaluated that beyond the US and Europe, they couldn't sell enough of them in other markets to make it worthwhile. We'd imagine some Middle-Eastern sheikhs might like to get their hands on a few, but apparently the higher priority is getting the Falcon sport-ute out the door.