Chev 6.6 Diesel 3500 Dually 07 Quad Cab, Automatic, Flatbed, Tool Boxes, 143000k on 2040-cars

Auto blog

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.

Chevy Corvette Stingray "colorizer" lets you chase the rainbow

After you've convinced your better half to let you buy a new Corvette, then comes the hard part... actually figuring out which 'Vette you want. While Chevrolet has yet to release the official configurator for the 2014 Corvette Stingray, it did give us something else to kill some time playing around with.
The C7 Corvette "colorizer" recently went online, and it lets you look at the car in all of its available colors and wheel options from four different angles so that when this car does go on sale, you know exactly which one you want. It includes the Corvette's full pallet of colors including Torch Red, Laguna Blue and the hue you see above, Velocity Yellow. Toss in the black wheels, and we're sold. If you have some time this afternoon, be sure to check it out the Corvette colorizer for yourself, and even if you don't have the time, we've put together a gallery with all of the possible color combinations.

Hot Wheels' Twitter-enabled vending machine coughs up free Camaro diecasts

There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.
To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.
Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.