2001 Ferrari Barchetta 5.5l V12 48v Automatic Rwd Convertible Premium on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Christopher Ward chrono has actual metal from a Ferrari 250 GTO

We've seen watchmakers use all sorts of methods to make their timepieces more attractive to automotive enthusiasts, from carbon-fiber dials and titanium cases to the logos of partnering automakers and racing series. Some have even designed all-new watches to go with a specific make or model. But Christopher Ward has taken things a step further with its latest chronograph.
The new Christopher Ward C70 3527 GT chronometer eschews all the usual gimmicks and goes for a more interesting one: it actually includes in its construction metal taken from the restoration of a Ferrari 250 GTO - namely chassis number 3527 GT that belongs to one Irvine Laidlaw, a Scottish nobleman and one of the wealthiest individuals in the UK.
When Baron Laidlaw bought his GTO in 2005, he sent it in for a thorough restoration that involved replacing some corroded and damaged exterior body panels. The discarded metal was acquired by TMB Artmetal, which specializes in that sort of thing, and partnered with Christopher Ward to create this limited-edition timepiece. The metal was used to make the back plate on which the number 6 - in homage to 3527's iconic 6 GTO license plate - is etched by laser and placed under museum-grade sapphire crystal.

Ferrari California replica from Ferris Bueller is so choice

We like car auctions well enough, but often the high-end affairs are a bit too much like outdoor museums - very beautiful and very cold, and you're not allowed to touch anything. A perfect case in point is the upcoming Mecum auction during the 2013 Pebble Beach weekend, which will feature the legendary replica Ferrari 250 GT California Spyder used in none other than Ferris Bueller's Day Off. Only three were made. The current owner spent ten years restoring this car. It is his love, it is his passion. (Well, it was before he decided to auction it, anyway.)
Actually built by Modena Design and Development in El Cajon, CA, the official name of the stunning replica is Modena Spyder California. Built up on a tube frame, with a meticulously maintained interior and powered by a 500-horsepower small block V8 the car is so choice. If you have the means, we highly recommend picking one up.
Mecum hasn't suggested a predicted auction price for the Hollywood relic as of yet, but with the perfect pedigree to pull Gen X heartstrings, and the proliferation of stupid-wealthy fourtysomethings in and around northern California, we wouldn't be surprised to see a decent value. Just don't wait on it, life moves pretty fast around Pebble Beach. If you'd like to read a full description of the car with fewer script-quotes, look, it's real simple, scroll down.