2007 - Ferrari 599 on 2040-cars

Auto blog

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.

This computer-generated Ferrari 250 GTO carved from marble rocks

The Ferrari 250 GTO ranks as perhaps the most valuable production car ever made. In just the past two years, units of the ultimate '60s sports car have sold for $32 million, $35 million and maybe as high as $52 million. With just 39 of them ever assembled, these Ferrari owners are among a rarefied class of an already top-tier class of car collectors. So once you collect the ultimate car, then what do you do? How about buy a scale model of it hewn from a single block of Arabescato marble by stone specialist Lapicida?
Interestingly, no sculptor developed a leathery callouses on his or her hands over the hundreds of man hours surely necessary to create this work of art, nor were dozens of hand tools worn to the nub in the pursuit of this homage to Italian performance. To create the 1:3.6 replica of a 1962/1963 GTO, Lapicida simply laser-scanned an actual GTO and fine-tuned the resulting data in 3D modeling software. Then, the file was sent to a computer-controlled, five-axis mill to shape the marble, which was selected because the veining gave the illusion of speed. Finally, it was hand-finished to make sure the details were as crisp as possible. The completed model measures 47.2-inches long, 18.1-inches wide and 13.4-inches tall and retails for a tidy £30,000 - over $49,000 USD.
Impressive though it may be, it seems hard to imagine spending that sort of money on a car that you can't sit in or drive down the road. Then again, if you can afford to own a real 250 GTO, it's barely pocket change. Lapicida also takes commissions, so if you want a marble model of your car, they're happy to do it. Then again, if you just need your foyer retiled or your personal chef's is demanding an upgraded kitchen, they'll do that, too. Scroll down to get the full details on the model.