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Ford turns Navistar from truck business customer to rival

There is a showdown brewing in the medium-duty truck segment next year as Ford prepares to launch its all-new, in-house engineered 2016 F-650 and F-750. It finally marks the end of the Blue Diamond joint venture between Ford and Navistar and, making the two entities direct competitors instead of partners.
Ford announced the end of the joint venture in an investor report in 2011, but it didn't reveal the new F-650 and F-750 until the NTEA Work Truck Show in Indianapolis, IN, in March. Unlike the current, Mexican-built models, the new generation will be built in Avon Lake, OH, starting in mid-2015.
The challenge from Ford comes during a rough patch for Navistar. The company had a $248 million loss in the first quarter, according to The Wall Street Journal, and its medium-duty truck market share is currently down to 26 percent, from 36 percent in 2011. Building the previous-generation Fords brought in about $400 million a year to Navistar, according to the WSJ. To take on its former partner, Navistar plans to offer its International brand of medium-duty vehicles with more engine and transmission options to customers. It even struck a deal with Cummins to put its diesels in some of the models.

Ford's Troller introduces even more rugged T4 SUVs in Sao Paulo

The Bronco may be long gone from Ford dealerships back home, but down in Brazil its spirit lives on in the Troller brand. Founded independently in 1995, Ford do Brasil took over Troller in 2007 and has been teasing us with its rough-and-tumble SUVs ever since. So with the Sao Paulo Motor Show coming up, Troller has revealed this special version of the T4.
Looking even more rugged than the existing three-door sport-ute, this special T4 packs a snorkel, winch, upgraded bumpers and knobbier tires. We're not sure what to make of the "sophisticated" brown and tan paint job, but send it north and the Jeep Wrangler would have a new challenger on its hands... especially since the Toyota FJ Cruiser was discontinued.
Alongside the version seen here, Troller will also exhibit another T4 outfitted for rescue workers. Scope out initial details of both in the press release below, enclosed in both its original Portuguese and auto-translated into English.

Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.