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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Jeep idles second shift it hired a month ago for 2014 Cherokee

In an unusual move, Chrysler is idling its recently hired second shift of 2014 Jeep Cherokee builders because, Chrysler spokeswoman Jodi Tinson said in a statement, it already has built the "critical number of vehicles we need to stock dealerships once containment is released," Automotive News reports.
After the "critical" 9,430 Cherokees were built, the layoff was enacted so as not to strain the automaker's logistics partners before the Cherokee is actually released. Chrysler says the temporary layoff will last about two weeks, with 500 workers out of work and another 600 reassigned at the Toledo Assembly Complex where the sports utility vehicle was being built. The second-shift workers were hired on August 19.
Chrysler previously insisted that it would release the Cherokee to dealerships by the end of the third quarter, and it initially planned to start selling the SUVs in mid-August. Apparently the Cherokee needed a software fix before hitting showrooms, which is how Chrysler explains why the release schedule is out of whack. We're thinking that this software fix addresses the "powertrain calibration" issue that delayed the first media test drives of the model. According to the Toledo Blade, Chrysler has admitted it is doing "extended quality validation testing" but refused to provide more information.

2014 Jeep Cherokee starting price set at $22,995*

Love it or hate it, the 2014 Cherokee is on its way to a Jeep showroom near you this fall. Today, Chrysler announced the different trim levels, features and pricing for its new compact utility with a starting price of $22,995 (*not including $995 for destination), which is $400 less than the 2012 Liberty it ostensibly replaces.
Available in four trim levels - Sport, Latitude, Limited and Trailhawk - the new Cherokee will come standard with Chrysler's 2.4-liter Tigershark inline four-cylinder engine with the upper three levels offering the option of the company's 3.2-liter Pentastar V6. The base Sport is your typical entry-level model, featuring equipment including manual cloth seats and black exterior mirrors and door handles, but it also has a five-inch Uconnect media center, LED taillights and 10 standard airbags. Stepping up from the Sport model, Latitude and Limited trims bring increasing levels of luxury starting at $24,495 and $27,995, respectively. All three of these trims are front-wheel drive in standard configuration and offer varying versions of Jeep's Active Drive four-wheel-drive system.
The range-topping $29,495 Cherokee Trailhawk (shown above) comes standard with four-wheel drive and numerous upgrades to earn Jeep's Trail Rated fender badge. These changes include a unique design that adds an off-road suspension with taller ride height giving more aggressive approach and departure angles, underbody skid plates, distinguishing exterior design elements and a seven-inch, reconfigurable instrument gauge cluster similar to what it found in high-trim Dodge Dart models. Scroll down for a full breakdown of the 2014 Cherokee pricing and trim levels, and let us know what you think of the model's pricing and equipment in Comments.