2008 Jeep Wrangler X Sport Utility 2-door 3.8l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2014 Jeep Patriot and Compass ditch CVT for six-speed auto

It was reported in Automotive News a few months ago, but a new report on Allpar.com adds some details to news that the 2014 Jeep Compass and Patriot will get a six-speed automatic to replace the CVTs they currently use. According to a tip provided to Allpar, the 2014 models will begin production in March and be on sale sometime in the summer. The Jatco-sourced CVT in use until now - Jatco is owned by Nissan and Mitsubishi - has been often criticized, and many won't be sad to see it go.
The incoming six-speed automatic is said to be an all-wheel-drive cog-swapper that's the work of Hyundai and Magna and has been paired with the DynaMax AWD system used in the Hyundai ix35 and Kia Sportage. It won't be the only Chrysler product using a transmission with ties to Hyundai: the six-speed automatic in the Dodge Dart comes from Powertech, which is a wholly-owned subsidiary of Hyundai. With the Patriot and Compass said to be driving down the trail for the last time this year, it will be a short run for the new tranny and the rumored addition of a backup camera and power rear liftgate on the Compass.

Jeep shows off Moab Easter Safari concepts crawling the red rocks

While most brands are busy showing off in New York, Jeep headed out to Moab for the Easter Jeep Safari with the company's fleet of 2013 concepts. This year saw the Grand Cherokee Trailhawk II, Wrangler Mopar Recon, Wrangler Stitch, Wrangler Sand Trooper II, Wrangler Flattop and Wrangler Slim Concepts tackle the rocks and sand, and Jeep was kind enough to bring along a camera crew to film the machines rolling over a few obstacles. The result is the video below, though don't expect to see too much hardcore off road action.
Instead, the quick clip features more than a few interviews with Jeep executives, including Jeep Head of Product Design Mark Allen, explaining what makes the Easter Jeep Safari so important. You can check out the quick clip below for yourself, and be sure to thumb through our galleries of the concepts as well.