1988 Mitsubishi Mighty Max Spx Standard Cab Pickup 2-door 2.6l on 2040-cars

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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Race Recap: 2014 Pikes Peak Hill Climb

The weather didn't interrupt the Pikes Peak International Hill Climb this year, the sun staying out to shine throughout a mildly cloudy day. The crowds didn't interrupt the race, either. Last year there were incidents like the woman who leaned so far into the road that her camera tore a hole in a speeding Shelby Cobra and she had to be sent to the hospital. This year the organizers shrank the number of spectator viewing areas and put others behind fences, such that long stretches of the route were uninhabited by anything other than varmints.
The only unexpected visitor was a dusty track and what some competitors said were slightly higher temperatures that changed the amount of grip and increased times. Yet the calm let a couple of teams, like that sun, break through the clouds of past misfortune and claim victories they'd been targeting for years.

Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.