1987 Porsche 911 on 2040-cars

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'Faster. Farther.' dives into the history of Porsche racing tech

No doubt, Porsche has produced some of the best endurance racecars around, such as the turbocharged, slant-nose 935 of the 1970s and the ground-effects-enhanced 956 and 962 of the 1980s. But the company's most famous racecar, its first overall winner at the 24 Hours of Le Mans, was the 917.
The 917 embodied many of Porsche's technological achievements up to that point, such as the company's first 12- and 16-cylinder engines (the flat-16 was never used in competition), fiberglass bodies that implemented early aerodynamic practices and the use of new, exotic materials, such as magnesium and titanium.
The racecar was commissioned by the head of Porsche Motorsports, Ferdinand Piëch, to win overall at the 24 Hours of Le Mans in 1970, after he realized a loophole in the rules that allowed cars to compete with engines up to five liters in the Sport category if they were also production models. Piëch saw opportunity: the top prototype class was restricted to three liters; the production minimum to compete in Sport was 25 cars. And so, with much effort, Porsche assembled 25 "production" 4.5-liter 917s and had them parked in a neat line for the race inspectors to verify their legitimacy. It didn't take long before people realized the new Porsches were much faster than the prototype racers, with a top speed approaching 250 miles per hour.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Porsche 911 Turbo Cabriolet spotted testing in the nude

The Porsche 911 wouldn't be the Porsche 911 unless there were twenty-something different models to choose from (note: we are not complaining), and the latest one was just spied by our trusty photographers out on Germany's Nürburgring. Feast your eyes on the 911 Turbo Cabriolet - the droptop version of the new Turbo wonder that debuted in May - looking all sorts of stealth in its black-on-black-on-black prototype scheme.
Mechanically, the 911 Turbo Cab should be identical to the fixed-roof version, meaning a twin-turbo 3.8-liter flat-six engine will live in the car's rump, putting out something like 520 horsepower. Of course, there's also the hotter Turbo S version of the coupe, and we expect that to get the droptop treatment, as well, with 560 horsepower on tap. The added weight of the folding top and additional structural supports will likely make for slightly slower 0-60 times for both cars, though considering the base Turbo will hit 60 miles per hour in 3.2 seconds, "slower" is a very relative term indeed. All that force will run to the ground via all-wheel drive, managed by Porsche's seven-speed PDK dual-clutch transmission.
The wide stance of the 911 Turbo Coupe carries over to the Cabriolet, no doubt fitted with the same (standard) 20-inch wheels. Inside, the usual luxury amenities will be on hand, along with nearly endless customization options.