2003 Porsche 911 on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Studiotorino shows new Cayman-based Moncenisio sports car

While the recent bankruptcy of Bertone shows that it has become very difficult to be a coachbuilder today, it seems there is still a business case in creating unique bodies for premium vehicles. Case in point, Studiotorino a small, Italian coachbuilder that has been creating limited-edition cars since 2005. Its latest creation is the Moncenisio, which debuted as a prototype at the National Automobile Museum of Turin on March 21. It's named after the 1902 Susa-Moncenisio race in Italy, the first automotive hillclimb in the world.
The Moncenisio begins life as Porsche Cayman S, and each car will be built to order with a planned production run of 19 examples. The chassis, mechanicals and engine are all left untouched. The only thing that Studiotorino alters are the body panels and interior appointments. Prices start at at a heady 145,000 euros ($200,420 US), plus the cost of the donor vehicle.
Architect Daniele Gaglione penned the shape of the Moncenisio, taking inspiration from the 1963 Porsche 904. The sports coupes receive carbon fiber pieces that replace the front bumper, side panels and rear bumper. Studiotorino also covers the rear side windows with welded metal panels. The design is still clearly a Cayman, especially from the front, but the extended roof and support pillars create a new look from behind, which features a new exhaust treatment and rear spoiler. The interior receives leather upholstery on the engine compartment cover, the partition between the engine and seats, ceiling and A-pillars. Scroll down to view a walkaround of the Moncenisio and read the full press release about it.

Porsche Classic launching branded motor oil for air-cooled boxer engines

It's hard not to love the look of a classic Porsche. Whether it's the upside-down bathtub styling of the 356 or the gradual evolution of the 911, there is a little beauty in all of them. However, the older they get, the more that needs repaired to keep them on the road. Porsche Classic is helping out, though, by introducing its own brand of motor oil for the demands of the company's vintage, air-cooled engines.
Developed at the Porsche Development Centre in Weissach, Germany, Porsche Classic Motoroil comes in two weights - 20W-50 for the 356, 914 and 911 models up to the 2.7-liter G-Model and 10W-60 for 3.0-liters-and-up engines through the 993-chassis 911. The company claims that the air-cooled engines have different heat demands than traditional, water-cooled units, and this oil is made to meet those requirements.
According to Porsche, modern, synthetic oils are sometimes too effective when it comes to old engines. They are fantastic at sopping up debris, but those deposits are often holding archaic seals together. Suddenly removing them can cause leaks. The new oil is specifically designed to work with the old-fashioned materials found in its classics. The company also knows that most owners aren't driving their vintage cars everyday. So this formulation is more alkaline that normal to neutralize acids that they build up and corrode components.