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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Which is quicker in the standing mile, a Subaru WRX STI or a Porsche Cayman?

The 2015 Subaru WRX STI and 2014 Porsche Cayman are both saddled with unfair reputations. The STI with its huge wing and gold wheels has the title of the ultimate boy-racer. On the other hand, Porsche brand snobs look down on he base Cayman as just a wannabe 911. In reality, they are both pretty fantastic performance cars. But what would happen if the two of them lined up at a stoplight, and maybe the guy in the suit in the Cayman started throwing some revs at the young man in the STI? Automobile decided to find out in a recent video pitting the two stereotyped hot rods against each other in a standing-mile drag race.
In terms of raw numbers, they are surprisingly close. Both use flat engines and six-speed manual transmissions here, but the Subaru has more power and torque. However, the Porsche makes up for it with 300 pounds less weight. Neither should have a problem with traction either thanks to the STI's sophisticated all-wheel-drive setup, and the Cayman's mid-engine, rear-wheel-drive layout.
The comparable specs certainly show themselves in the real world for the race. We're not going to give away the winner here because it's too exciting, but let's just say the finish is very, very close. Scroll down to watch both of them shrug off their stereotypes and show off their real performance.

Porsche revisits its remarkable SC East African Safari rally car

Porsche and motorsports just seem to go hand-in-hand. The brand has defined itself by its ability to compete on the track with the concept that racing bred better road cars. While we are used to seeing 911s speeding along circuits around the world, the rear-engine icon's success in rallying is somewhat less well known. The Porsche Museum aims to fix that by highlighting a 911 SC that competed in the 1978 East African Safari Rally.
The 911 rally car definitely projects a '70s vibe. You wouldn't see too many racecars with a pink brush bar sliding through the stages these days, but it looks amazing. Its bank of spotlights and two, giant, hood-mounted horns definitely give away the car's purpose. Best of all, that fantastic Martini livery defines the looks of Porsche racers from this era.
The 911 SC performed well in the East African Safari Rally, but some suspension damage meant that this particular one never raced again. It's been a part of the Porsche Museum ever since. Scroll down to learn a little more about one part of the brand's off-road legacy.