2006 - Porsche Boxster on 2040-cars

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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.

Jay Leno puts carbon fiber wheels to the test on a Porsche 911 GT3 RS

Jay Leno's Garage usually focuses on looking at cars new and old, speaking to their owners and then Jay taking a drive to see what he thinks. However, Leno throws his usual shtick to the curb this week to do a full product test of the carbon fiber wheels from a company called Carbon Revolution. If you're not interested in hearing about wheels for 18 minutes, don't worry. They get mounted on a Porsche and are tested back-to-back with stock wheels, and Leno takes the 911 for a track test, too.
While carbon-fiber wheels aren't exactly a new idea, Carbon Revolution's goal is to create a lightweight, one-piece product that can be mass produced. The company even claims that it already has a deal with an OEM automaker to offer them on a vehicle in a few years. The key to the technology is that it doesn't need an expensive autoclave to be made.
In the meantime, the company's carbon fiber wheels are available as an aftermarket option for about $15,000 a set, according to the video. They weigh in at about 15.5 pounds each and offer OEM-levels of stiffness, so they could cut some unsprung mass off of a performance car. Watch here as Jay and his mechanic Bernard lap Willow Springs and give their feedback about what they think of this cutting-edge technology.