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Porsche Macan to get four-cylinder engines

Porsche hasn't offered a four-cylinder engine since the 968 went out of production in 1995 - the better part of two decades ago. There'd been talk of a four-pot Boxster or an even smaller model to slot in below it, but while the latest intel indicates that Porsche is moving ahead with its four-cylinder plans, it's a different kind of vehicle that will get it first.
That, of course, would be the new Macan. Just revealed a few weeks ago at the LA Auto Show, the Macan crossover is being launched with a pair of twin-turbocharged V6 engines (a 3.0 with 340 horsepower and a 3.6 with 400 hp) and a six-cylinder turbodiesel with 258 hp. But smaller engines, according to emerging reports from Autocar and Auto Express, are on their way.
Word has it that Porsche is preparing a 2.0-liter turbo four with 280 horsepower and a diesel with the same displacement and cylinder count, engines that will power new entry-level Macan models that will slot in beneath the existing Macan S, Macan S Diesel and Macan Turbo. While the diesel is tipped to be ported over from the Volkswagen parts bin, the four-cylinder gasoline engine is said to be under development by Porsche itself, which could mean it will have a boxer layout.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche Panamera Turbo S vs Ariel Atom Supercharged in unlikely drag battle

David versus Goliath battles are always an enticing proposition, because they offer the chance to watch scrappy underdogs take on their bigger rivals. Evo has set up just such a battle with its latest drag race between the minimalist Ariel Atom 3.5 Supercharged (Ariel Atom 3 pictured below) and the plush Porsche Panamera Turbo S.
The two cars couldn't be more different. The Atom personifies Lotus founder Colin Chapman's well-known axiom: "Simplify, then add lightness." Most of the car doesn't even have a body; it's just an exposed frame with a 310 horsepower supercharged Honda four-cylinder mounted behind the driver. On the other side, there's the Panamera Turbo S. In the latest version, it packs 570 hp and 553 pound-feet from its 4.8-liter twin-turbo V8 and it features all-wheel drive. Of course, all of that comes with a significant weight penalty.
Off the line, the differences are even more apparent. The Atom doesn't have any of the Porsche's technological wizardry, so launching it challenges the driver to build the revs and let out the clutch just right. The car screams like a banshee as it goes, though. The Porsche is the exact opposite. Its launch control system lets the driver hold down the brake, get on the throttle and accelerate away in just the right way.