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US-spec 2015 Volkswagen Golf and GTI to finally debut in New York

The seventh-generation Volkswagen Golf is hardly new to us. In fact, we've already driven it. And elsewhere in the world, the new Golf is already winning awards. Even so, we still have yet to see the US-spec version of the car, though that won't be the case much longer. As part of the New York Auto Show festivities later this month, Volkswagen will finally show off the 2015 Golf models destined for our shores.
Three different versions of the Golf will debut under the lights of New York City's Javits Center: the turbocharged TSI, oil-sipping TDI and hotter GTI. The first model in that list uses Volkswagen's new 1.8-liter turbocharged inline four-cylinder engine, replacing the outgoing 2.5-liter naturally aspirated inline five-cylinder. The latter two models use familiar engines: the 2.0-liter TDI diesel and 2.0-liter turbocharged four-cylinder, respectively.
Even though the new Golf officially debuts later this month, it won't go on sale in the US until the first quarter of 2014. We'll be waiting patiently.

VW's Winterkorn tells 20,000 staffers of big cost-cutting plans

During a gathering of 20,000 Volkswagen Group employees at company headquarters in Wolfsburg, Germany on Wednesday, CEO Martin Winterkorn dropped a bombshell. The boss stated that the automaker isn't operating efficiently enough and admitted the company needs to radically start cutting back to raise its profit margins. To right the ship, Winterkorn has proposed killing off less profitable models and spending less on research and development.
According to Reuters, Winterkorn wants to raise the VW brand's profit margin from about 2.9 percent in 2013 to a target of 6 percent. To make that possible, his plan amounts to increasing cost cutting until Volkswagen reaches about 5 billion euros ($6.7 billion) per year to get things back in order. "Over the short-term, we urgently need more efficiency and higher profit," the CEO said during his speech, according to Reuters.
However, Winterkorn can't make these decisions unilaterally. Volkswagen's works council also has a seat on the supervisory board to represent laborers, and it isn't likely to take the proposed cuts sitting down.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.