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2015 Toyota Camry Hybrid

Toyota offers many flavors of its refreshed 2015 Camry, but those who choose to lower their operating cost-per-mile, squeeze 500-plus miles out of each tank of fuel or run a very efficient and reliable sedan in their taxi fleets will only be interested in one: the Camry Hybrid.
The exterior of the 2015 Camry Hybrid is nearly indistinguishable from its gasoline-only counterparts, with the same all-new sheetmetal and bumpers. The Hybrid is offered in LE, SE and XLE trims, meaning customers are offered base, sport or luxury configurations, respectively.
While Toyota expended quite a bit of effort resculpting and improving the 2015 Camry Hybrid, one area it didn't touch was the powertrain - it is virtually identical to last year's model (just like the gas version). Under the hood is a 2.5-liter Atkinson cycle four-cylinder gasoline engine (156 horsepower and 156 pound-feet of torque) and an electric tractive motor (141 horsepower and 199 pound-feet of torque). Combined, and running through Toyota's unique Hybrid Synergy Drive electronic continuously variable transmission, the two produce 200 horsepower (Toyota does not list a combined torque figure, and we've asked for clarification). A 1.6 kilowatt-hour nickel-metal-hydride battery, packaged behind the rear seats, provides energy storage.

Toyota sells six of 10 of hybrids in California

In an apparent shot back at Ford's increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place.
Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford. One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today.
Want more? We'll let Bill Fay, Toyota's group vice president and general manager of sales lay the smack down:

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.